1 · the entry point
Free paid ads audit
A 30-minute call. We look at your newest-ad age, spend, team, and creative gaps, and you leave with one clear diagnosis. The audit is the qualifier — if the sprint is the fix, we'll say so.
SENIOR CREATIVE STRATEGIST — DTC & ECOMMERCE
I find the angles, build the briefs, and buy the media.
Ten years buying Google and Meta ads. $25M+ attributed. AI-powered creative strategy and execution for DTC and ecommerce brands — from one accountable operator, not an agency.
$25M+attributed
10+years
100+brands
$300K+/momanaged at peak
The problem
You don't have a traffic problem. You have a creative problem.
Your best ad is months old. One winner is carrying your revenue. Your competitors launched three new angles this month and you launched none. The usual fix — another media buyer, another agency — doesn't work, because buyers manage spend. They don't build the angle map. And creative-only shops won't touch your ad account.
What's missing is one senior operator who does both: the creative thinking and the buying behind it.
Who I work with
This is a fit if:
- You're a DTC/ecommerce or course-creator brand spending $10K+/mo on Meta
- Your newest ad is 30+ days old and you can feel the fatigue
- You have a team — or you're ready to have the work run for you
- You'd rather have one senior operator than an agency account manager
This is NOT a fit if:
- You spend under $2K/mo on ads
- You have no ads running at all
- You're looking only for a tactician, a freelancer, or junior support
- You want instant volume without fixing the creative first
The creative loop — angles, briefs, buy, test
I own the full loop, end to end.
01
Angles
— from your customers' language: reviews, Reddit, competitor ads. 10–15 ranked by expected impact.
02
Briefs
— direct-response video scripts and static concepts your editor can shoot without a follow-up call.
03
Buy
— Meta and Google, optimized against hook rate, hold rate, CTR, CPA, and ROAS. I read the numbers myself.
04
Test
— a 30-day roadmap with kill/scale rules, so winners get budget fast and losers die fast.
I use AI daily for research, scripting, and QA — that's how one operator ships at agency volume. The AI is the leverage. The thinking is the product.
Ways to work with me
Three ways to work together
2 · the front door
Creative Strategy Sprint
$2,950
fixed, 14 days
Audit, 10–15 angle map, 30-day testing roadmap, 10 finished briefs, UGC direction, handover walkthrough. Strategy-only, so it ships in 14 days.
Deliverables guarantee: it ships on time or the fee is credited toward the transfer.
3. After the sprint, you choose
Own it — AI Hybrid Transfer, $10,000 one-time.
I install the AI ads creative system on your brand and train your team to run it. Strategy, creative engine, testing framework, optimization SOPs. You own it. No monthly retainer. 21 days.
Keep it running — Monthly Bundle, $3,500/mo + 10% of ad spend.
Strategy + media buying, one sprint cadence a month. 3-month minimum. % floor $1,500/mo, % capped at $5,000/mo (fee range $5,000–$8,500/mo). Flat-fee alternative: $5,500/mo.
The only offer with a performance guarantee — if we miss the agreed target in any month, you don't pay that month's $3,500 base fee (target, baseline, and measurement agreed in writing first; exclusions apply).
The 14-day sprint, day by day
What the sprint looks like
- Day 0
Kickoff.
You hand over account access, reviews, your best ad. 30-minute call to lock the one metric that matters.
- Days 1–3
Audit.
Ad account teardown, competitor ads (what are your 3–5 closest competitors saying that you're not), voice-of-customer mining.
- Days 4–7
Angle map + roadmap.
Angles ranked; testing order set; kill/scale rules written down.
- Days 8–12
Briefs + UGC.
10 briefs written; creator casting list; first-cut quality bar defined.
- Days 13–14
Handover.
Walkthrough call. You leave with a test plan you can run Monday morning — and the choice: own it or keep it running.
Proof
Results. Client details redacted for privacy.
$11K spend → 14x ROAS → $165K
$236K → 2.89x → $682K
$279K → 8.52x → $2.38M
$736K → 3.83x → $2.81M
$585K → 9.55x → $5.59M
$140K → 9.62x → $1.35M
Lawrence Jordan, MasterTheWorkflow
— $0 to $85K+ course launch in under 30 days on less than $3K spend.
Bryan Ng, Subscribr.ai
— "We had no one managing it at all. And when he came in, immediately it became a 4x ROAS in the span of thirty days."
Sean Tepper, Tykr
— "Ryan is an absolute menace in ads."
Silas Mahner
— pipeline leads 3–4 → 15–16 in 6 weeks.
Tara Pickford, Ambition Performing Arts
— multi-year client.
About me
I help brands make better creative decisions — then I run the spend behind them.
I've spent 10 years in paid acquisition across Google, Meta, LinkedIn, YouTube, and Reddit. My work has been featured on Moz, Unbounce, Leadpages, and TripleWhale. I coached my teenage son to 100K+ YouTube subscribers in under two years. I went from a new immigrant to a 7-figure media buyer — watch my story on YouTube.
I'm the co-founder of Traffic Salad, a performance-based marketing agency. Today I work as one senior operator: Senior Creative Strategist who executes, for DTC and ecommerce brands that want angles and accountability in the same person.
FAQ
Do you execute the work too?
Yes — that's the bundle. I find the angles, build the briefs, and buy the media. The sprint is strategy-only so it ships in 14 days; the monthly bundle includes buying; the transfer trains your team to execute.
What makes your approach different?
Most strategists stop at the brief. Most buyers never write one. I do both, in one person, with AI doing the volume work — research, scripting, QA — so the thinking stays senior and the output stays fast.
Who is the best fit?
DTC/ecommerce and course-creator brands spending $10K+/mo on Meta, newest ad 30+ days old, with a team or the will to execute.
What happens after the sprint?
The handover call is where we choose: own the system ($10K transfer) or keep it running (monthly bundle). If neither fits yet, book another sprint later.
Is there a guarantee?
Monthly bundle: performance guarantee — if we miss the agreed target in any month, you don't pay that month's $3,500 base fee (target, baseline, and measurement agreed in writing before the month starts; exclusions: platform outages, changes you make to the offer, landing page, or product without my sign-off, and spend below the agreed monthly minimum). Sprint: deliverables guarantee. Transfer: no performance guarantee — your team executes it.
How fast can we start?
One sprint slot per two weeks. Book a call and we'll lock the next open slot.
Ready to fix the creative — and the buying behind it?
In one call you'll get clarity on what's slowing your growth, what matters most, and what your creative system needs to do next. Or message me on LinkedIn — tell me what your newest ad is, and how old it is, and I'll tell you if the sprint is the fix.